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  • When should a business choose the 4 Ps, 7 Ps, or 8 Ps marketing matrix?

  • How can a business decide whether to use price skimming or penetration pricing for a new product?

  • What are the tradeoffs between creating very narrow market segments and maintaining a sufficiently large customer base?

  • How can a CMO combine internal vs. external and forward-looking vs. backward-looking marketing metrics to build a balanced dashboard for strategic planning?

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